SUNSHINE JAZZ ORGANIZATION

We began by auditing the Sunshine Jazz Organization's existing social media profiles, email campaigns, and event marketing efforts to identify gaps and opportunities. Using this insight, we developed a cohesive content calendar that ensured consistent posting and aligned messaging across all platforms. Social media efforts included engaging visuals, event-focused posts, and audience interaction to foster a stronger community connection. For email marketing, we created targeted campaigns with clear calls to action to drive event registrations and maintain consistent communication with their audience. Additionally, we collaborated with their team to promote events through partnerships, strategic social advertising campaigns, and influencer marketing. While closely monitoring analytics, we adjusted tactics to maximize engagement and attendance within their budget constraints.